Here we are again, that time of year when we can review the 2025 Gartner® Magic Quadrant™ for Warehouse Management Systems (WMS). Having been in this industry for more than two decades, we’ve turned to the report time and again for insights into the industry with a clear view of today’s market leaders. As independent consultants, we find the report to be a valuable supplement to the knowledge we’ve gained over the years. So, what’s our take from this year’s report? Read on to see where we’ve landed.
If you want to read the report for yourself, the folks at Made4net have made it available on their website, just click here.
So much time, so little change
What stood out most this year was the minimal movement between vendors within the quadrants—a sign of a maturing market. That said, vendors are still making notable improvements, particularly in areas like technology and cloud deployment. Over the past two years, we’ve seen a few vendors added or dropped, but none of the existing WMS providers have shifted from one quadrant to another.
What does being a “leader” really mean?
It’s easy to assume that WMS vendors outside the “Leaders” quadrant fall short—but that’s a misconception. Each quadrant offers distinct value, and understanding those nuances is critical when evaluating a solution for your business. Gartner points out that Visionaries, for example, are often thought leaders in key areas like functionality, industry focus, or deployment strategy. They may not be global players, but that doesn’t diminish their innovation or fit for certain operations. In fact, a vendor’s position in the Magic Quadrant may reflect their scale or geographic footprint more than their ability to meet your specific needs. The takeaway? Being labeled a “Leader” doesn’t automatically make a vendor the best choice for your organization. What matters most is alignment with your goals, your operation, and your future strategy.
Supply Chain Automation and WMS Software
The traditional boundaries between WMS, WCS (Warehouse Control Systems), and WES (Warehouse Execution Systems) are becoming less clear as these systems increasingly overlap in functionality. And as more supply chain companies implement more robust software offerings, the lines become increasingly blurred. For example, Dematic, a company known for automation, acquired a WMS in 2020, signaling a trend of automation firms expanding into software to offer more integrated solutions. As automation becomes more embedded in warehouse operations, companies must carefully consider how responsibilities are divided among their various systems (WMS, WCS, WES). The integration—and potential overlap—of these systems raises important questions about control, coordination, and optimization of warehouse processes.
Vendor versus Solution
While the Magic Quadrant appears to rate WMS solutions, a closer look reveals that it’s more about evaluating vendors than specific products. Take Manhattan, for example—they offer three distinct WMS products: Manhattan Active, SCALE, and WMi. Each has significantly different functional capabilities, technical architecture, and price points. That kind of nuance isn’t visible in the quadrant alone, which can be confusing for software buyers trying to make an informed decision. In these cases, it’s essential to go beyond the quadrant graphic and read the full report to understand what each vendor truly offers—and whether it aligns with your specific business needs.
Unique Features Matter
Some vendors embed technologies like voice or visual interfaces directly into their WMS platforms, while others require third-party add-ons. For instance, voice technology—once a standalone requirement—is increasingly built into the application itself. While dedicated voice providers may still offer deeper functionality, embedded voice can reduce complexity and streamline implementation. The same goes for other features, from visual picking aids to smart dashboards. These kinds of product-level differences aren’t reflected in the quadrant, but they can make or break your operational success. That’s why it’s so important to evaluate the solution, not just the vendor’s position on the quadrant.
What’s in a Name?
While vendor consolidation has slowed in recent years, the renaming and rebranding of WMS solutions continues. Names listed in the Magic Quadrant may not reflect the full history or capabilities of a solution. Take, for example, the journey from Radio Beacon to Accellos, then HighJump, then Körber, and most recently Infios. The foundation of the product remains, but the name has changed multiple times. For experienced supply chain professionals, these changes are familiar. But for new buyers, they can be confusing. It’s important to understand a vendor’s full history, not just their latest branding, when evaluating what a WMS truly offers.
Where There’s a Niche, There’s a Way
Not every WMS vendor aims to serve everyone—and that’s a good thing. Many vendors continue to carve out success by leaning into niche markets and unique strengths. Tecsys, for example, brings broad WMS functionality but excels in healthcare, where their deep domain expertise sets them apart. Softeon’s 2023 acquisition of GetUsROI—and its LUCA supply chain execution platform—enhanced their low-code/no-code integration capabilities, making it easier to connect with various materials handling systems and existing WMS platforms. Mantis, meanwhile, focuses on the 3PL space, where customers value the flexibility of visual workflows and scripted functionality. These focused go-to-market strategies prove that compelling WMS solutions don’t only live in the Leader quadrant. Sometimes, the best fit is found in the niche.
Final Thoughts on the 2025 Gartner Magic Quadrant for WMS
The report is a valuable tool in the WMS selection process, with detailed insight into vendor strengths and weaknesses. Paired with your own research, a thorough vetting and demo process, and collaboration with essential stakeholders, supply chain managers can feel confident in their ability to make the right decision for their operation. But the WMS selection process isn’t easy, and for some, it’s best to turn to experienced advisors who live and breathe the process; that’s where we come in.
Cornerstone Edge has evaluated over 80 solutions in the last 10 years. Reach out, and let’s see how we can make your supply chain your differentiator.